Privacy Policy

Effective Date: 01/05/2024

Welcome to Purple Seahorse (https://purpleseahorse.org/). This privacy policy outlines how we, Purple Seahorse Ltd, collect, use, and protect information gathered from users of our website. By accessing and using our website, you agree to the collection and use of information in accordance with this policy.

Information Collection And Use

We use Google Analytics to collect information primarily to track and analyze the use of our site, enabling us to understand better how visitors engage with our website. Google Analytics collects information such as your device's Internet Protocol (IP) address, browser type, browser version, the pages of our website that you visit, the time and date of your visit, the time spent on those pages, and other statistics.

Cookies

Google Analytics uses "cookies," which are small data files placed on your device or computer to collect and track information about your use. You may instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our service.

Data Sharing

The information collected by Google Analytics is shared with other Google services. Google may use the collected data to contextualize and personalize the ads of its own advertising network.

Legal Basis for Processing Personal Information

Our legal basis for collecting and using the personal information described above will depend on the personal information concerned and the specific context in which we collect it. However, we typically collect personal information only where we have your consent to do so, where we need the personal information to perform a contract with you, or where the processing is in our legitimate interests and not overridden by your data protection interests or fundamental rights and freedoms.

Data Protection

We are committed to protecting your information and take suitable measures to secure your personal information from unauthorized access, alteration, disclosure, or destruction.

Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page. We will let you know via email and/or a prominent notice on our website, prior to the change becoming effective and update the "effective date" at the top of this Privacy Policy.

Contact Us

If you have any questions about this Privacy Policy, please contact us by email at susie.goss@purpleseahorse.org.